You can fundraise at work, school, at your local sporting or social club, or even within your group of friends or family. Fundraising is fun, and is only limited to your imagination. See below for some ideas to get the creative juices flowing!

There are great resources available for schools and workplaces to help with your fundraising – click here!


Devoted to denim
Jeans for Genes Day is all about the denim so remember to wear your favourite jeans. Why not pull out the acid washed denim jacket and the flare jeans… visit your local Op Shop for some inspiration and get people talking! There aren’t many days of the year when you can get away with wearing double, triple, or even quadruple denim! Charge a gold-coin donation to wear jeans and ‘fine a fashion crime’ by charging those who don’t don denim on the big day.

Food, glorious food
Organise a denim themed morning tea or barbeque with blue decorations, blue cups and plates, and anything delicious you can think of. Or you could get out the blue food colouring and make your own bake sale complete with blue-iced cupcakes! Guests could pay a donation to come along and enjoy the treats or you could charge for individual items.

Party time
Hold a denim themed party or movie night and ask people to wear their best denim outfits and charge an entry fee to be donated to Jeans for Genes! Or you could host a trivia night and charge a donation for a spot at a table. 

Night out
Everyone loves a night at the movies… ask your local cinema to reduce the price of the tickets, so you can resell for full price and donate the difference. Or get all your friends together for a ten-pin bowling session and do a similar thing, donating the difference of the cost of cheaper entry.

Prized possession 
You could approach local businesses and ask them to donate items to be auctioned off or used in a raffle. It’s a great way to involve your local community and incentivise people to get involved. You’ll be surprised at some of the items people donate once they know it is being used for a great cause. You could use the prizes for a best dressed competition or maybe even a fashion parade in the office or school.

We love hearing about your events so please share with us by clicking here!


Dollar matching
You could ask your employer to match your fundraising efforts. We have made it easy for you by writing a letter on your behalf, you can download it from the Resources For All page.

Celebrate with a difference
Avoid getting another jumper that doesn’t fit or something else you don’t need and instead, ask for donations at your next celebration! Whether you’re having a birthday party, a wedding or celebrating a different milestone, ask guests to give a meaningful gift by collecting donations in lieu of presents. 

Loose change
Collect extra donations by putting boxes or tins in convenient places, for example at the school canteen or near the office vending machine. A small bit of change can make a huge difference.



Put your merchandise out nice and early and encourage everyone you know to purchase something! Send an email to your contacts, letting them know you’re selling merchandise and they can buy directly from you.

Remember to use the poster we provide to promote Jeans for Genes by putting it up in a prominent place. You could hang it in the lunch room, on the noticeboard, or any other place you can think of where it will stand out! You can also download the poster from the Resources For All page.



We have provided a new way to fundraise. This year, you can fundraise for Jeans for Genes online!

Set up your online fundraising page
Once you have signed up online, you can set up your own profile page. Make it your own by customising it - upload your photo, tell your story and connect with your family and friends. People are more likely to support your efforts if they know why you’re passionate about getting involved.  Kick-start your fundraising by making a personal donation through your online profile page to set the example for others to follow by donating via your secure online fundraising page. 

Spread the word
Send an email to your friends, family and work colleagues to tell them about your fight against childhood disease. We’ve made it easy for you by writing the email, all you need to do is insert your unique link to your fundraising page and then send! You can access the email once you are signed up and logged in to your personal account. 

Get social
Facebook, Twitter and Instagram are the perfect channels to communicate to all your family and friends, and get their support. You can share your fundraising page with them by providing the unique website link to your fundraising page (which you set up when you sign up).