Another cool year of support
The Huggies partnership with Jeans for Genes is part of the relationship between Kimberly-Clark Australia (KCA) and the Children’s Medical Research Institute (CMRI). It formed as a result of KCA’s Community Care Program which focuses on connecting with the community in a meaningful way.
In 2009, Huggies revolutionized the design of diapers and developed Australia’s first ever denim design nappy. This amazing creation even got babies involved in Jeans for Genes. The denim nappy was re-created in 2010 along with denim design Huggies wipe tubs. To check out the fabulous campaign, click here .
In 2011, Huggies continues their wonderful support by re-creating the denim design wipes tubs. Additional to this, Huggies will be running a photo competition throughout July & August to support Jeans for Genes. Check out www.huggies.com.au for more information. And as a team, KCA will be wearing jeans on Jeans for Genes Day and holding their own fundraising activities.
Thank you to KCA and all the staff at Huggies for their creativity, energy and wonderful support over the years.