Denim-strating Coffee

The Jam Factory (Gloria Jeans outlet) on Chapel Street Melbourne, denim-strated they cared by raising over $350 for the Children's Medical Research Institute (CMRI).

The Jam Factory shared their barista tips and offered coffee tasting to customers for a small donation. Another local business joined the venture and donated delicious food to help raise more money.

The owner was very excited to report that "individuals were happy to open their  purses and were subsequently surprised with all the free product they received in return".

Thank you to all the Melbourians for supporting Jeans for Genes 2009.